Sustainability of Public Relations Practices in Creative/Performing Arts Industry in Kenya

Ayal, Mathew

dc.contributor.author	Ayal, Mathew
dc.date.accessioned	2018-08-07T05:43:31Z
dc.date.available	2018-08-07T05:43:31Z
dc.date.issued	2018-02-06
dc.identifier.citation	Ayal, Mathew (2018). Sustainability of Public Relations Practices in Creative/Performing Arts Industry in Kenya. Africa International Journal of Management Education and Governance (AIJMEG), 3 (1) 27-33	en_US
dc.identifier.issn	2518-0827
dc.identifier.uri	http://localhost:8080/xmlui/handle/1/197
dc.description.abstract	This paper discusses the role public relations can play in the creative arts industry. It examines the objectives, strategies that arts organizations can use in communicating with their diverse audience. The paper argues that creative arts industry in addition to entertaining the audience is a medium of communication that be used for social and economic development. Therefore, those working in this sector at an organizational and practitioner level need to embrace public relations and marketing tools. In order to maximise their creative opportunities and communicate effectively with their publics.	en_US
dc.language.iso	en	en_US
dc.publisher	Oasis International Resource Centre	en_US
dc.subject	Public Relations	en_US
dc.subject	Creative and Performing Arts	en_US
dc.title	Sustainability of Public Relations Practices in Creative/Performing Arts Industry in Kenya	en_US
dc.type	Article	en_US